IMIB Journal of Innovation and Management
Hazir Ali M1, Satyanarayana Murthy Dogga1
, Sharma Ajay Dinesh1 and Mahendra Babu Kuruva2
1 Central University of Rajasthan, Ajmer, Rajasthan, India
2 H. N. B. Garhwal Central University, Pauri Garhwal, Uttarakhand, India
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.
This study aims to examine the impact of the COVID-19 pandemic on the e-commerce market in India. The pandemic had a detrimental effect on India’s economic growth, with trade and commerce being one of the worst affected segments of the economy. While the COVID-19-induced lockdown across the country severely affected significant retail chains and micro-retailers, it also created a boom in the e-commerce market. In this context, a survey was conducted across India to study the impact of COVID-19 on e-commerce in India using primary data. The results after data analysis clearly suggested that the post-pandemic period witnessed a significant rise in all spheres of the e-commerce market, and public familiarity with this concept also increased, which eventually resulted in an increase in both demand for and revenue from e-commerce.
COVID-19, e-commerce, consumer behaviour, revenue, retail chains
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